Apple HomeView Goes on Sale at $299: Siri AI, Face ID & No EU Launch
Apple's first smart display, HomeView, goes on sale today at $299 with Siri AI and face recognition — but not in the EU, where Siri AI is unavailable.
Image: Wikimedia Commons / MiNe
CUPERTINO, California — Apple put its first smart display on sale on Friday, November 13. The $299 HomeView is in stores in the US, UK, Canada, Australia, New Zealand, Singapore and India. The 7-inch touchscreen runs Siri AI, Apple's new conversational assistant, and recognises up to six people by face. It is not on sale in the European Union, where Apple says Siri AI is not yet available in iOS.
HomeView is Apple's entry into a market Amazon and Google have sold into for years. It arrives alongside a fourth-generation Apple TV 4K, also $299; both were announced on October 13. The first reviews praise it as a smart home controller and kitchen screen, while flagging a Siri still slow at times and a family-privacy wrinkle.
Key Takeaways
- Apple HomeView went on sale Friday, November 13, at $299 in seven markets, including the US, UK, Canada and Australia.
- The 7-inch display recognises up to six people by face, showing each their messages, calendar, reminders and Find My items.
- Siri AI, in beta in software 27.2, uses onscreen awareness and context from a paired iPhone or iPad.
- Early reviews call it superb at smart home control, but flag no buttons, no App Store and a slow Siri.
Apple HomeView Price, Release Date and Where to Buy It
Both models come in silver and space gray; the tabletop adds starlight and rose pink. Both cost $299, but the wall version needs a mount and power adapter sold separately, according to Apple's announcement. Apple lists three Schneider Home mounts: a USB-C connector from $59.95, a hardwired AC version from $79.95, and a power-over-Ethernet model at $129.95 due in early 2027. The Verge puts the wall setup at about $400 with Apple's power brick. Setup needs iOS 27.2 or iPadOS 27.2.
| Device | Assistant | Best at | Watch out for |
|---|---|---|---|
| Apple HomeView | Siri AI, included | Apple Home control and cameras | Apple Home only, no App Store |
| Amazon Echo Show | Alexa+ ($20/month or Prime) | Broadest support, complex routines | Ads; privacy trade-offs |
| Google Nest Hub | Gemini for Home | Understands loose requests | Ageing, laggy Nest Hub Max |
What the First HomeView Reviews Say: Smart Home Star, Slow Siri
The Verge's Jennifer Pattison Tuohy calls HomeView "superb at controlling my smart home", saying it switched her entryway lights about as fast as a wall switch. A camera view can stream up to nine HomeKit Secure Video feeds. Cooking is the surprise hit: send a recipe from an iPhone and HomeView turns it into step-by-step mode. Tom's Guide praises its looks and audio.
The stumbles are mostly software. The Verge calls Siri AI "an improvement, if still slow at times", and Tom's Guide judges that "Siri [is] not as good as Alexa+". Privacy is awkward: HomeView shows messages when the owner's phone is on the same Wi-Fi, letting a parent and teenager read each other's texts. There is no physical volume or mute control, and no button to mute the camera or microphone. There is no App Store, and only Apple Home gear works.
Is Apple HomeView Worth $299? Who Should Buy It
Buy the tabletop model for an Apple Home household; wait for the wall version; skip it for Alexa or Google homes, or Ring and Nest cameras. Apple arrives almost a decade after Amazon's first Echo Show, but the core jobs — running the home, following recipes, playing music and showing photos, with no ads and no subscription — are done well at $299. The Verge ranks Alexa+ the best smart home assistant, Gemini for Home the smartest, and HomeView the best smart display hardware. Google's push continues with its Gemini 4 rollout; Samsung's intelligent eyewear opened pre-orders on November 12.
Frequently Asked Questions
How much does Apple HomeView cost and where can I buy it?
Apple HomeView costs $299 in the US for both models. It is on sale from Friday, November 13, at Apple Stores and on Apple's online store and app.
Is Apple HomeView available in the European Union?
No. Apple does not sell HomeView in the EU because Siri AI is unavailable in iOS there, and it has given no date for a launch.
Does Apple HomeView work with Ring doorbells or Nest cameras?
Not natively. HomeView controls only devices that work with Apple Home, so Ring doorbells and Nest cameras do not appear on it. Few camera brands support HomeKit Secure Video.
Apple plans a software update next month to fix a Siri AI issue with smart home products.
